1. Introduction & Scope

This Privacy Policy(the “Policy”) outlines HiFun Games Limited (“we,” “us,” or “our”) data handling practices regarding your personal information across all services(include, but not limited to products, apps, games and other items can be deemed as services) provided by HiFun Games Limited(Our Google Developer Name is PlayjoyPH). It clarifies how we gather, retain, utilize, and safeguard data you provide or that we collect via our digital services, including, websites, mobile apps, or games while detailing your legal entitlements and choices under applicable privacy laws.

This Policy is tailored to ensure transparency for users using our apps, empowering them to understand their privacy rights when engaging with our services.

2. Who We Are

HiFun Games Limited is an independent game studio which developing exciting fun games and apps. We are committed to transparency in data practices and compliance with global privacy laws, including the GDPR for EU users.

3. Information We Collect&SDK

We collect information through your engagement with our Services, including but not limited to mobile applications, websites, and third-party integrations. This process ensures service delivery, personalization, and compliance with legal obligations. We do not request, nor do we deliberately gather or seek out any sensitive personal data from our users. Below is an expanded breakdown of our data collection scope:

A. Directly Provided Information

1)Account Details

Mandatory Fields: Username, email address, password (hashed and encrypted).

Linked Social Profiles: Platform-specific identifiers (e.g., Facebook UID, Google Account ID), profile picture, and friend lists (if permissions are granted).

Security Measures: Recovery questions, two-factor authentication (2FA) phone numbers.

2)Demographics

Core Attributes:gender (optional).

Extended Profiling: Language preferences(with explicit consent).

Custom Interests: User-selected categories (e.g., preferred game genres, avatars).

3)Transaction Data

Purchase Records: Itemized order history, subscription status, refund requests, and loyalty program activity.

Payment Metadata: Billing address, and currency preferences.

Fraud Detection: IP address at checkout, device fingerprinting for transaction verification.

B. Automatically Collected Information

4)Device Data

Identifiers: IDFA (iOS), GAID (Android),and browser user agent.

Technical Specifications: OS version, screen resolution, battery status, network type (Wi-Fi/4G/5G).

Performance Metrics: CPU/RAM usage, thermal throttling alerts, and GPU capabilities.

5)Usage Data

Behavioral Tracking: Level completion rates, in-app currency expenditures

Session Analytics: Average playtime per day

Error Diagnostics: Crash logs (stack traces), latency measurements, and A/B test variant assignments.

C. Third-Party Sources(SDK)

6)Analytics Partners

Tools: Google Analytics (event tagging), Firebase (real-time dashboards)

7)Ad Networks

Ad Platforms or Tools: Facebook, OneSignal

8)Customer Services

Customer Chat Platform:Livechat

Third-Party(SDK) Policy Links & Compliance

For granular details on third-party data practices, consult their respective policies:

Bugly SDK:https://privacy.qq.com/document/preview/fc748b3d96224fdb825ea79e132c1a56

Firebase SDK:https://firebase.google.com/support/privacy

Facebook SDK:https://developers.facebook.com/docs/app-events/gdpr-compliance/

OneSignal SDK:https://onesignal.com/privacy_policy

Livechat SDK:https://insights.livechat.com/legal/privacy-policy

4. How We Use Your Information

We utilize the data collected through your engagement with our services to enhance functionality, ensure compliance, and deliver value-driven experiences.

Deliver Services

Maintain server uptime and game stability by monitoring real-time traffic loads and optimizing resource allocation .
Utilize payment services offered by authorized third-party providers (“Payment Processors”). These Payment Processors will gather and handle specific payment details to facilitate transactions when you use our services. They may also share this information with other parties if mandated by law or if those parties assist in processing the data on their behalf. WE CANNOT ENSURE THE SAFETY OF ANY PERSONAL DATA OR INFORMATION YOU SUBMIT ON EXTERNAL PLATFORMS. Products or services provided by third parties through these platforms are not managed or owned by us. We strongly advise you to review the terms and policies published by these third parties on their respective websites or through other channels.
Provide multilingual customer support via live chat, resolving issues related to account recovery, refunds, or technical bugs.
Synchronize gameplay progress across devices using encrypted user IDs and session tokens.
Enable social features (e.g., friend invites, guild creation) by accessing linked social media profiles (with explicit consent).

Improve Experiences

Conduct A/B testing on UI layouts, difficulty curves, and reward systems to maximize user retention.
crashes, leveraging historical crash logs and latency metrics.

Personalize Content

Localize content (e.g., holiday events, language packs) by analyzing regional IP addresses and time zones.

Marketing

Segment email lists for targeted promotions (e.g., lapsed users receive reactivation discounts).

Deploy retargeting ads (via Google Ads Manager) to re-engage users who abandoned carts or browsed premium content.

5. Data Sharing & Disclosure

We may disclose your information to third parties under strict compliance with applicable laws and contractual obligations, as detailed below:

Service Providers

Operational Partners:

Payment Processors: Apple/Google In-App Purchase systems.

Analytics Tools: Google Analytics (event tracking), Firebase (crash diagnostics).

Advertising Partners

Facebook

Legal Authorities

Respond to valid court orders, subpoenas, or regulatory inquiries (e.g., FTC investigations).

Cooperate with law enforcement in cybercrime cases (e.g., ransomware attack forensics).

6. International Data Transfers

The transfer of your data outside your jurisdiction will only occur in full adherence to relevant legal requirements. If you reside in a region where the transfer of your Personal Data necessitates your explicit consent, your acceptance of this Privacy Policy constitutes your clear and unambiguous consent for such data transfers.

7.Cookies

We may periodically use "cookies" or similar technologies to enable us or third parties to gather or share information that helps us enhance our Site, Games, and Services, as well as develop new features and offerings. Cookies are small identifiers transferred to your computer or mobile device, allowing us to recognize your device and track how and when our Services or website are accessed, the number of users, and activity within our Site and Games. In some cases, we may associate cookie data with personal information. Cookies also store details about items you’ve selected for purchase, pages you’ve viewed, or games you’ve played, which helps us manage functionalities like your shopping cart. Additionally, cookies are used to deliver personalized content and monitor how our Services are used. You can choose to disable cookies by adjusting your browser settings, but please be aware that doing so may limit your ability to access certain features or enjoy the full functionality of our Site, Games, or Services.

8. Your Rights

Based on global privacy regulations and industry best practices, we provide the following rights to users interacting with our services.

General Rights

1)Data Rights

Method:

1.Submit a formal request via email to our Data Protection Officer [help@hifungameshk.com] or through in-app settings. Identity verification is required (e.g., government-issued ID or account ownership confirmation).

2.View/edit profile information (username, email) directly via the "Account Settings" page.

Specific Rights:

1.Access: You can request access to the personal information we hold about you.

2.Correction: You can request that we correct any inaccurate or incomplete information.

3.Erasure: You can request that we delete your personal information.

4.Restriction: You can request that we restrict the processing of your personal information.

5.Data Portability: You can request a copy of your personal information in a structured, machine-readable format.

2)Opt-Out of Marketing

1.Click "Unsubscribe" in promotional emails (processed within 48 hours).

2.Toggle off "Marketing Preferences" in account settings to block targeted ads.

EU-Specific Rights (GDPR)

(i) to request access to the personal data you have provided to us,

(ii) to request the deletion of your personal data,

(iii) to restrict our processing of your personal data,

(iv) to object to our processing activities, and

(v) to exercise all other rights granted under applicable EU Data Protection Regulations.

Exercise Your Rights

Our Data Protection Officer Contact:

Email [help@hifungameshk.com] with the subject line "Data Rights Request – [Your Name/Account ID]".

Response Timeline:

Acknowledgment within 72 hours; resolution within 30 days (extendable for complex cases).

Authentication Requirements:

Provide account-linked email & government ID scan (for high-risk requests).

9. Children’s Privacy

We do not knowingly collect data from users under 13. If you are aware or have any reason to suspect that a Child has provided Personal Information to us without the necessary legal consent, please reach out to us immediately. We will take appropriate measures to ensure that such information is processed only in compliance with all applicable legal consent requirements.

10. Data Security

We implement technical measures (encryption, access controls) and regular audits to protect your data. However, no system is 100% secure. You agree to disclaim us from any liability caused by Force Majeure (include, but not limit tonature disasters, war, electricity failure...etc.)

11. Retention Period

We retain data only as long as necessary and comply with relevant law for the purposes outlined in this privacy policy, unless extended by legal requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If any changes was made, we will notify you by posting the updated policy on our website or through our services. Your continued use of our products after such changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email:help@hifungameshk.com